Avoid Links from Irrelevant Websites
It has literally been drummed into us that links from unrelated websites will get your website penalized and hence links from completely different categories have no business to link to you or you to them.
However, there is an exception here—if that link from an ‘irrelevant site‘ is really going to help you, would it be really bad for you? Though related links are an important part of link building campaigns, it’s really not necessary to have only ‘relevant links’ to get a site to rank for your top keyword. It appears that sites are ranked regardless of whether they pass the ‘relevancy test or no’–in fact some top ranking sites appeared to have consistently low relevant link counts.
So don’t turn away a link just because it appears irrelevant. If you’re not a news site and you do get links from CNN or the Economist, don’t fritter them away. They may seem irrelevant, but are usefully so. Don’t apply the word ‘relevance’ too stringently and don’t overthink relevance for links.
Avoid Interlinking Your Websites
Interlinking websites is not bad by itself but if you’re doing it to influence search engine rankings and not to keep visitors informed about your other areas of business, then you deserve to be penalized.
Hypothetically, if you had 50 or 60 websites and wanted to interlink all of them, that could pose a problem, but if you had maybe five or six websites and want to make a mention in the footer, then do it by all means. You could however link to those 50 websites from just one site; that’s perfectly okay-in fact many multi-brand companies do just that.
Going a little further down, it’s not bad practice to link from an SEO site to a non-SEO site and to an SEO site from a non-SEO site. It’s perfectly all right and anyone who advises against this doesn’t know what they are speaking about.
Remember, if you link to a website because the content is good then you have a ‘good link’ going for you. Remember, a good link doesn’t need to look good, they don’t need to have high-value metrics, they are not concerned with ratios and methods, but with ‘high-quality’, engaging, compelling content. Nothing can beat that. If the link is the kind that you would readily share and give, it’s a quality link.
Ask yourself a basic question -“What is the purpose of this link?” If you think it makes perfect logic and isn’t out of place there, just let it be till some search engine says–‘hey, it’s time you moved that one out of there.’
Do You Pay Attention to Twitter Links?
There are thousands of articles out there that profess to know everything about ‘link building‘. SEO gurus are up in arms when they see links using the “rel=’nofollow” attribute, are auto-generated, created in huge volumes or are copied from other sites.
Well if those are taboo, then all social media links are — because they violate all those rules that have been expounded by the experts. So how are these social media links acceptable then? Twitter has hundreds of nofollowed links from a solitary domain, so why would those be relevant to your website?
Links have never been the problem and never will be, it’s people who are. If you can’t identify a ‘manipulative link from a good one’ the best course is to leave it till you have some means of identifying whether it was created for search manipulation or otherwise.
Web search is NOT all about “who is spamming the index today”. Search algorithms are affected by the random practices of many websites and not by the SEO link guru’s irrational fears. So link experts and SEO companies that claim a great deal of expertise are not really as clever as they claim to be. They want to push through their tools and services and have you in their grip.
SEO experts hand out dangerous SEO advice not because they know everything but because they have something to sell. You need to be wary and choosy about what to accept and what to reject. Remember, the onus is only on you, so do your homework thoroughly and play your part well.