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Watch out for these dangerous SEO advice (Part 1)


With search engine optimization (SEO) becoming the mantra of businesses today, there is no dearth of information, advice and suggestions to improve websites so that they figure at the top of search-engines.

Today SEO companies and self-styled SEO gurus have mushroomed all over the place and offer Dangerous SEO advice — opinions that are sometimes questionable. Articles on SEO are written and published over the Internet with great regularity, but if you believe all that you read on the Internet, you could become a victim instead of a winner. That’s doesn’t mean that all the new articles, tips and tutorials that flood the forums and blogs are of no use; it’s just that a lot of what passes around is not standardized material and hence should be considered judiciously.

Great navigation, a clean interface, and a well-designed site will do oodles of good for improved ranking. User experience plays a great role in SEO and a good interactive screen will help users and therefore search engines will push it up a few notches higher.

A lot of SEO advice that’s being circulated is could actually be bad for Web marketing. Let’s look at some of the things that’s doing the rounds just now and see why it’s considered as “bad SEO advice.” Today, we bringing you the truth talk about the topic. Ref.

When you Analyze Backlinks, use Ratios

You will find many SEO experts talking in terms of “ratios of [X] to [Y]” when they refer to links, domains, “follow to nofollow” and so on. Many case studies are found to identify ratios in terms of “good links” and “bad links“. You just need to turn your back on them for ratios are perhaps the nastiest way to metricize one’s link analysis, and this is why you need to do so.

All these links are understood by various tools that have been devised for that purpose and most articles on that subject are written by people who are promoting or selling those tools and services that claim to find and remove bad links. While having tools does help to understand a website’s link portfolio, link analysis goes way beyond these tools. You need to manually examine these links and check everything out.

There aren’t anybody working outside of a search engine who can consistently tell you whether a link can be trusted or not by search engines, and so these link specialists as they like to call themselves can really not tell between a ‘bad link from a good one’. If you spend time link building and examining backlinks, you’ll instinctively know how to identify suspicious links that are not caught by tools. To be fair, there are some links that are purposely introduced so that they influence search results, so till such time you can really identify them as ‘spammy’ don’t go by what the ratios tell you.

Don’t Accept Alien Language Links on Your Site

This doesn’t seem to be very good advice for if a site is run in a particular language – say English – does it mean it will do well only if it attracts or builds links in English only? Not at all, if you do that you are missing out on some great global linking opportunities.

An SEO or link expert who questions the significance or usefulness of a foreign-language link cannot in all rights call himself that. Many English sites have benefited from foreign language links. It appears that a website that has earned non-English language links for DECADES has never been penalized or downgraded by search engines.

The moral of the story is never use other language links to deliberately influence search results, but ensure that they are relevant. The same logic holds true for links in the same-language too.