Just a few years ago, any time you ordered an electronic gadget, it would be delivered with a lot of non-recyclable components, including packaging material that didn’t biodegrade and plenty of harmful plastics. But the electronics industry has finally gotten the message: it’s time to start using environmentally friendly and green material for their packaging.
One company that’s at the forefront of this trend is Samsung Starting with its Galaxy line of smartphones and tablets, the company has sought out eco-friendly packaging, including naturally degrading packaging material and recyclable plastic.
And the level of care and attention used by Samsung even extends as far as the manuals and materials inserted with the products themselves – Samsung now uses 100 percent recyclable paper for manuals and inserts. Moreover, instead of using regular inks, the company has now embraced soy inks, which are low in levels of volatile organic compounds (VOCs) that can harm the environment. One of the trends that the best custom packaging solutions company in Canada is following right now.
It’s all part of a broader effort to change the brand perception of the electronics industry. YouTube is filled with “unboxing” videos of excited customers unpacking and unwrapping their high-tech electronics equipment. But those videos inadvertently made customers question why so many plastics and other materials were being used to protect and ship these products. The plastic “clamshell” packaging was particularly notorious – while it may have been very effective at preventing damage to the gadget or device, it was not very effective at preventing damage to the environment.
Plastics, then, are one key way that the electronics industry hopes to make the packaging and shipping process “greener.” The reason is simple – petrochemicals are used to produce plastics, and that process consumes a lot of energy from carbon fuel sources. If the plastic can’t be re-used or recycled, then there’s just an awful lot of waste in the whole shipping process, especially taking into account all the greenhouse gas emissions that went into making it in the first place.
That’s led to a broader discussion about the “carbon footprint” of these companies. Just what kind of an impact are they making as they ship items to consumers from all over the country?
Of course, for electronics companies, there are trade-offs involved. While there is a greater acknowledgment that using environmentally friendly and green materials can produce a better customer experience, there’s also a matter of cost. That places the onus on companies to find packaging solutions that are both eco-friendly and cost-friendly. Without reducing costs, companies will be forced to extend those costs to the consumer, thereby driving up incrementally the price of your next smartphone or tablet.
The good news is that it’s already possible to spot changes in the ways electronics companies ship items. Often, the exterior packaging is made from recycled product. The cushioning is made of eco-friendly materials. And all the inserts are printed on recycled paper printed with eco-friendly soy inks One thing is certain: the electronics industry is starting to attract a positive consumer vibe due to its new focus on the environment.