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Watch out for these dangerous SEO advice (Part 3 – Final)

If you missed the first 2 parts of the series, read them here: Part 1, Part 2

Avoid Links from Irrelevant Websites

It has literally been drummed into us that links from unrelated websites will get your website penalized and hence links from completely different categories have no business to link to you or you to them.

However, there is an exception here—if that link from an ‘irrelevant site‘ is really going to help you, would it be really bad for you? Though related links are an important part of link building campaigns, it’s really not necessary to have only ‘relevant links’ to get a site to rank for your top keyword. It appears that sites are ranked regardless of whether they pass the ‘relevancy test or no’–in fact some top ranking sites appeared to have consistently low relevant link counts.

So don’t turn away a link just because it appears irrelevant. If you’re not a news site and you do get links from CNN or the Economist, don’t fritter them away. They may seem irrelevant, but are usefully so. Don’t apply the word ‘relevance’ too stringently and don’t overthink relevance for links.

Avoid Interlinking Your Websites

Interlinking websites is not bad by itself but if you’re doing it to influence search engine rankings and not to keep visitors informed about your other areas of business, then you deserve to be penalized.

Hypothetically, if you had 50 or 60 websites and wanted to interlink all of them, that could pose a problem, but if you had maybe five or six websites and want to make a mention in the footer, then do it by all means. You could however link to those 50 websites from just one site; that’s perfectly okay-in fact many multi-brand companies do just that.

Going a little further down, it’s not bad practice to link from an SEO site to a non-SEO site and to an SEO site from a non-SEO site. It’s perfectly all right and anyone who advises against this doesn’t know what they are speaking about.

Remember, if you link to a website because the content is good then you have a ‘good link’ going for you. Remember, a good link doesn’t need to look good, they don’t need to have high-value metrics, they are not concerned with ratios and methods, but with ‘high-quality’, engaging, compelling content. Nothing can beat that. If the link is the kind that you would readily share and give, it’s a quality link.

Ask yourself a basic question -“What is the purpose of this link?” If you think it makes perfect logic and isn’t out of place there, just let it be till some search engine says–‘hey, it’s time you moved that one out of there.’

Do You Pay Attention to Twitter Links?

There are thousands of articles out there that profess to know everything about ‘link building‘. SEO gurus are up in arms when they see links using the “rel=’nofollow” attribute, are auto-generated, created in huge volumes or are copied from other sites.

Well if those are taboo, then all social media links are — because they violate all those rules that have been expounded by the experts. So how are these social media links acceptable then? Twitter has hundreds of nofollowed links from a solitary domain, so why would those be relevant to your website?

Links have never been the problem and never will be, it’s people who are. If you can’t identify a ‘manipulative link from a good one’ the best course is to leave it till you have some means of identifying whether it was created for search manipulation or otherwise.

Web search is NOT all about “who is spamming the index today”. Search algorithms are affected by the random practices of many websites and not by the SEO link guru’s irrational fears. So link experts and SEO companies that claim a great deal of expertise are not really as clever as they claim to be. They want to push through their tools and services and have you in their grip.

SEO experts hand out dangerous SEO advice not because they know everything but because they have something to sell. You need to be wary and choosy about what to accept and what to reject. Remember, the onus is only on you, so do your homework thoroughly and play your part well.

Watch out for these dangerous SEO advice (Part 2)

If you missed it, read here for Part 1

Check a Site’s Domain Authority, PR, or Other Metrics

You’re always being told to look for “high” [value] links as the opposite are bad. Third party tools that help you identify the so called good and bad links, don’t really have any relevance or usefulness. It may so turn out that what is a ‘bad link today’ will become a ‘good link tomorrow’. Too many SEO companies use high/low valuation metrics that no major search engine actually pays attention to. That’s because these metrics can’t let you know whether the links are indexed or are passing some kind of value in Google, Bing or any other search engine.

The value metric that some SEO tool assigns to a page doesn’t really tell you why that link is there or whether it’s trusted by a search engine. Don’t use third party metrics at all—that’s the golden rule.

Don’t Use Anchor Text That are Rich in Keywords

Keywords have always been favorites of search engines but many keyword-rich anchor texts has landed Web marketers in the soup for they have been penalized. That doesn’t mean that all keyword-rich anchor texts are bad—what it means is that the link of the anchor text should take you to a relevant place. If you’re talking about the engines of motor cars and have an anchor text that reads ‘different kinds of engines’, that’s what the search engines expect to find. If it doesn’t then it’s what is called as Web spam.

Creating anchor texts that are keyword-rich is not wrong, creating them merely to influence search results is. So use keyword-rich anchor texts relevantly and sensibly.

Employ Deep Links to Your Inside Pages

That’s certainly the wrong way to go about the task of linking pages. Links must be there naturally –it isn’t as if every internal page has got to be linked. Good SEO -as a recent Google Panda Update by Robin Burton said- is all “about finding a balance between your content, on page SEO and the amount of links you build.”

Good content will earn you those links naturally—don’t get paranoid about having deep links to all internal pages. That’s certainly not the right way to do things-Link building should be a natural process, unconstrained by SEO thoughts. Compelling and engaging content and relevant links should earn you brownie points and find you a nice high spot on search engines.

Avoiding Site-wide Links Are Good for You

There was a time when people bought site-wide links but to their misfortune they earned penalties in the process. Hold on though—other sites that link to your personal site with site-wide links is not bad by itself. What really matters is to what extent those backlinks are actually relevant. If you have neither bought nor requested those site-wide links, then you just don’t need to worry.

A link is unnatural or spam only when it backlinks to some irrelevant domain, for instance if your website is about cars and you give a backlink to some ‘food site’, then it’s certainly not relevant. In a recent Penguin update, Matt Cutts made one point crystal clear in a video “Site-wide backlinks are not bad if they are natural and relevant.” That truly is the crux of the matter.

So if other sites give you site-wide links, it’s perfectly okay as they don’t hurt your site so long as you have not coaxed them into doing so by some unlawful means. Unless the search engine specifically provides you an instance of why a site-wide link that is earned is a ‘bad’ link and wants you to remove it, there’s no reason why you should do so, as that link is generating traffic for you.

Avoid Too Many Links from a Domain

In case many sites are already linked to you and still continue to shower you with ‘extra links’ take it with good grace. There isn’t a penalty for being appreciated by other people through links on their Websites.

People choose to link to your website because they feel it’s good– in a sense you’ve really earned the respect of those people. There is no rule that says search engines regard too many links as to a particular site as ‘spamming’ or no search algorithm which regards “too many links from some random domain” as bad.

Remember these links are helping your website, not hurting you and will get you the visibility that you want. Of course, the situation is different if you are ‘doing outreach’–that’s bad and may prove harmful to your reputation.

Watch out for these dangerous SEO advice (Part 1)


With search engine optimization (SEO) becoming the mantra of businesses today, there is no dearth of information, advice and suggestions to improve websites so that they figure at the top of search-engines.

Today SEO companies and self-styled SEO gurus have mushroomed all over the place and offer Dangerous SEO advice — opinions that are sometimes questionable. Articles on SEO are written and published over the Internet with great regularity, but if you believe all that you read on the Internet, you could become a victim instead of a winner. That’s doesn’t mean that all the new articles, tips and tutorials that flood the forums and blogs are of no use; it’s just that a lot of what passes around is not standardized material and hence should be considered judiciously.

Great navigation, a clean interface, and a well-designed site will do oodles of good for improved ranking. User experience plays a great role in SEO and a good interactive screen will help users and therefore search engines will push it up a few notches higher.

A lot of SEO advice that’s being circulated is could actually be bad for Web marketing. Let’s look at some of the things that’s doing the rounds just now and see why it’s considered as “bad SEO advice.” Today, we bringing you the truth talk about the topic. Ref.

When you Analyze Backlinks, use Ratios

You will find many SEO experts talking in terms of “ratios of [X] to [Y]” when they refer to links, domains, “follow to nofollow” and so on. Many case studies are found to identify ratios in terms of “good links” and “bad links“. You just need to turn your back on them for ratios are perhaps the nastiest way to metricize one’s link analysis, and this is why you need to do so.

All these links are understood by various tools that have been devised for that purpose and most articles on that subject are written by people who are promoting or selling those tools and services that claim to find and remove bad links. While having tools does help to understand a website’s link portfolio, link analysis goes way beyond these tools. You need to manually examine these links and check everything out.

There aren’t anybody working outside of a search engine who can consistently tell you whether a link can be trusted or not by search engines, and so these link specialists as they like to call themselves can really not tell between a ‘bad link from a good one’. If you spend time link building and examining backlinks, you’ll instinctively know how to identify suspicious links that are not caught by tools. To be fair, there are some links that are purposely introduced so that they influence search results, so till such time you can really identify them as ‘spammy’ don’t go by what the ratios tell you.

Don’t Accept Alien Language Links on Your Site

This doesn’t seem to be very good advice for if a site is run in a particular language – say English – does it mean it will do well only if it attracts or builds links in English only? Not at all, if you do that you are missing out on some great global linking opportunities.

An SEO or link expert who questions the significance or usefulness of a foreign-language link cannot in all rights call himself that. Many English sites have benefited from foreign language links. It appears that a website that has earned non-English language links for DECADES has never been penalized or downgraded by search engines.

The moral of the story is never use other language links to deliberately influence search results, but ensure that they are relevant. The same logic holds true for links in the same-language too.